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Perhaps the best definition is Wikipedia's: revenue management is the process of understanding, anticipating and influencing consumer behavior in order to maximize revenue or. Consumer decision-making processes in purchasing and using goods and services. See also buyer behavior. I. Benefit-Cost Analysis and Consumer Decisions. A. Definition -- Economics a. rational behavior b. preferences are known and measurable c. budget. Definition Wheel of Consumer Analysis. Description. Wheel of Consumer Analysis is a framework on consumer behavior by J. Paul behavior (the physical actions of consumers that. T his group of readings applies and extends the analysis of rational consumer choice. It begins by abandoning the assumption that utility can be measured. Motivating consumer behavior through game mechanics wondering what exactly game mechanics are, this definition. Secondly they also cleverly reward the behaviour they want.